EXPIRED
LISTING
How To Sell A Macomb County Oakland County Home
That Didn't Sell
"...before you put your
home back on the market, take a step back and review your situation..."
4 Important Points That Will Get Your Home Sold!
If your Macomb County or Oakland County home has just come
off the market and hasn't sold, don't be discouraged. The reason it didn't
sell may have nothing to do with your home or the market. In reality, your home
may have been one of the more desirable properties for sale. If your listing has
expired and you still want results, before you put your home back on the market,
take a step back and review your situation.
Q. Where should you begin?
A.
Start by making a
commitment to do what it takes to market your house to get it sold. With the
right system, the home sale you want is still well within reach.
Q. Why didn't your home
sell?
A.
Review your previous
selling plan and you'll discover that an expired listing usually reflects a
problem in one or more of these four major areas:
-
Teamwork
-
Pricing
-
Condition of Your Home
-
Marketing
1. Teamwork
Your home is a major financial
investment, and your relationship with your RealtorŪ should be a full
partnership where your needs and wishes are heard, and you receive detailed and
dependable feedback on the progress of your sale. Your agent has a
responsibility to source this feedback from the agents who have shown your
home,
and to communicate this to you so together you can make the right decisions
about what to do next. How well did this occur the last time you had your home
up for sale?
2. Pricing
Did price work for or
against you? The "right" price depends on market conditions, competition and
the condition of your home. Pricing it too high is as dangerous as pricing it
too low. If your home doesn't compare favorably with others in the price range
you've set, you won't be taken seriously by prospects or agents.
You'll get the facts when
you see the statistics!
-
To help you establish a
realistic selling price for your home, ask your agent to provide you with an
up-to-date competitive market analysis to give you:
-
a review of comparable
homes recently sold or currently for sale,
-
an idea of how long other
homes have been listed, in order to calculate an average time in which a
home can sell in today's market,
-
a review of homes whose
listings have expired, to understand what issues were at play.
Note: There is no
mention of how much you paid for your home or its improvements. Like any other
investment, the market value is determined by what a willing buyer will pay and
a willing seller will accept.
3. Condition of Your Home
Show Case Quality!
Is your
house someone else's
idea of a dream home? When buyers enter are they inspired? Do they think, "I
love this house!" Remember, the decision to buy a home is based on emotion, not
logic.
A
house in move-in condition
invites a sale. You need to consider:
-
fixing all the little
squeaks and cracks
-
keeping it clean for all
showings
-
making it uncluttered
-
brightening it up
-
what your
home shows like
from the street concentrating on outside curb appeal.
Plus - Consider taking care of
major items, such having your home painted. Offering an allowance to your
prospective buyers, so they can have painting completed is not the same as
having done it for them. Now, as they're trying to imagine what that new paint
job will look like, they may also be discounting the price even further because
of the less-than-perfect look of those walls.
Remember....
A
house that presents well,
sells for the best price because it outshines the competition. Ask your real
estate agent if
they can arrange a no-obligation inspection of your home to help you assess the
above.
4. Marketing
....Marketing
Your Home To Sell! Some Questions You Should Be Asking!
One of the first steps in your
marketing plan involves finding an agent who will best represent you. When
interviewing agents, test and compare their knowledge and ask each to
demonstrate how they will market your home to buyers. Also compare how much
money each spends on advertising the homes s/he lists, in what media (newspaper,
magazine, etc.) and the effectiveness of one medium over the other. Remember,
it's not just how much they spend, but how they spend it.
Say goodbye to any real
estate agents using old, traditional methods to sell your home because they
don't work in today's market!
To be competitive in today's
marketplace, agents who use new and innovative, non-traditional marketing
approaches are the ones who are getting more homes sold fast and for top dollar.
Buyers Are Out There...And They
Will Come!
Before
you put your home back
on the market remember:
-
Effective communication is
vital between you and your real estate agent.
-
Price your home according to
market conditions, competition and the condition of your house.
-
Be sure your
house is in
showcase, buyer ready-condition.
-
Have an innovative
marketing
plan firmly set in place. Not intended to solicit property currently listed
for sale.
See my marketing real
estate sales program!
I have created this website for one reason and that is
to help you to make an informed decision.
If you have any questions or if I can be of any help
with your real estate purchase or sale, please do not
hesitate to call me.
Best wishes,
Brian LaDue
"Lakeside Property Shop"
(586) 873-2242 Macomb County
(248) 787-8644 Oakland County
realtor@brianladue.com
OFFICE LOCATION:
14072 North Lakeside Blvd. Suite A
Shelby Twp MI 48315 |
